Hulk Hogan Slams Cocoa Pebbles Maker with Lawsuit

The wrestler and reality star is suing Post, the maker of Cocoa Pebbles, after noticing that the villain in a recent commercial bears a striking resemblance to his own iconic persona. The commercial stars the sugary cereal's animated mascots from "The Flintstones" going up against said competitor, which the lawsuit says goes by the name of "Hulk Boulder." According to a Tampa Tribune report, Hogan contends he used the name "Hulk Boulder" early in his career before wrestling promoter Vince McMahon decided he should have an Irish name. (A visit to Hogan's Wikipedia page revealed one of his early nom de brawls as having been "Terry Boulder", but there's no mention of a "Hulk Boulder".)

In the commercial, called "Cocoa Smashdown," Boulder is depicted with Hogan's trademark yellow-blond hair and handlebar mustache. Boulder is conquered by Pebbles and Bamm-Bamm, and falls to "little pieces" in the ring.



Hogan claims Post cereals is using his likeness without his permission -- and that, in fact, they never even asked his permission. He claims that he brought his concerns to the company's attention in August, but Post continued to run the ads. Hogan has his own line of branded foods (burgers and energy drinks) at Wal-Mart, and claims that an unauthorized likeness in a food commercial could hurt Hogan's own interests.
.....more.... http://tv.yahoo.com/blog/hulk-hogan-slams-cocoa-pebbles-maker-with-lawsuit--1276

What a sissy.

His wife took his money, I guess hes gotta get money someway.

Nah, doesn't look like Hogan to me. Now if they had put a silly looking scarf around his head, it might look a little like him.